Production Team
Roberta Sparta Founder & Producer
Roberta Sparta, founder of LA- based Sparta Productions, transitioned from a successful acting career, including Obi-Wan Kenobi, to production. Her talent as a First Assistant Director, noted for strong scheduling and filmmaking expertise, naturally led to producing. Recent credits include “Buffalo Daze” and Lifetime’s “Abducted at an HBCU” with Garcelle Beauvais.
Cole Davis - LA, NY Production Cordinator
A seasoned professional in the Vertical Content world, he brings a unique combination of creative and logistical expertise to productions. A bachelor’s degree in screenwriting, combined with practical production experience, informs a comprehensive approach to pre-production, on-set operations, and post- production.
Ariel Serene-First Assistant Director, Production Coordinator, Los Angeles Based
A driven and detail-oriented filmmaker, Ariel has quickly established herself as an accomplished First Assistant Director and Production Coordinator. Known for her sharp organizational skills and ability to balance creativity with efficiency, she has successfully guided productions through fast-paced schedules while fostering collaboration across departments. With experience spanning narrative films, commercials, and branded content, Ariel has become a trusted leader on set—ensuring smooth operations, clear communication, and strong creative execution. Passionate about storytelling and the art of filmmaking, she brings both professionalism and adaptability to every project, making her a standout talent in the industry’s next generation of filmmakers.
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Nick Prainito - NY UPM
Experienced Unit Production Manager with a track record on high-end film and TV projects for Lifetime, Hallmark, Amazon, and PureFlix. He also produces his own video content. Beyond production, he coaches youth hockey and runs a podcast studio, all while being a dedicated dad.
Casting
Paola Carleo Casting Director
Specializes in independent cinema, known for discovering breakout talent and assembling unforgettable ensembles. With a keen eye for authenticity and nuance, she has a gift for finding actors who bring raw, compelling performances to the screen, often uncovering fresh faces before they make it big.
Passionate about storytelling, Paola works closely with directors to find the perfect cast, ensuring that each role is filled with someone who not only fits the part but elevates the film’s emotional depth. Her ability to spot unique talent and pair them with the right projects has made her a sought-after name in the indie film world.
Post
Zhe Song Post Production Supervisor and Key Editor
Zhe is a visionary editor and post-production supervisor specializing in vertical mini-dramas, crafting compelling, fast-paced narratives for digital audiences. He masters pacing, rhythm, and emotional beats to create immersive cinematic experiences, leveraging dynamic cuts for impactful mobile-first content. As a supervisor, he ensures high-end polish from color grading to sound design, adapting traditional techniques to short-form storytelling. Zhe proves that even the shortest content can leave a lasting impact, emphasizing quality in the evolving landscape of vertical cinema.